Arbit Thoughts - What advertisement is it?

Seeing an ad on TV, and understanding what product it is trying to highlight, has become a humongous task. Leave alone the brand recognition, i am talking about the product recognition itself.

It is super hard to distinguish an ad for a soap from that of a shampoo. Invariably, the model has great hair to go with shiny skin.

And to distinguish an ad for a shampoo from a skin cream or moisturizer that can leave you with a bright smiling face. Bright faces apparently need to have shiny hair. And when faces and hair are shining so well, can sparkling teeth be far behind?

The whole face package is inevitably splendidly lustrous for all of the above ads.

One product though that is very easy to guess is the fairness cream. In all cases, the model has deliberately applied charcoal on their face. And over a two-week period, they rub the coal off their face. It is so evident as that is the only way someone could transform their skin color so dramatically within a two-week period.

FMCG companies have a reasonable task to make the consumer understand a value proposition within a 20 second ad. If they can supercharge their head and stop the in-the-face advertising (pun intended), that sure helps a lot of viewers to understand ads better!

The Srilankan Cricket team inside a Tamil love story...

Overheard, a proposition, from Sekar (our hero), a pakka namma Chennai youth, trying to seduce Jaya (our heroine), a Madras baashai KD girl from Gummidipoondi...

S: Hi sexy girl, naan thaan sekar... Autokaara Sekar..
J: Vanakkam Ba. Naan thaan jaya, thotti jaya... Matter sollu...
S: Vandhu, ... Adhu Vandhu....
J: Ada, chattu puttu nu sollu da badhil shani yane...
S: Mudhalla... indhaanga poo, mothama arali tharen ungalukku... evalvu poo paarunga...
J: Cha nalla set malliga poo thara maata...
S: Adutha dhaba tharen... Naan vandhu ungala loves pannrenga...
J: Adada, enna loves pannrathukkellam oru thagudhi venum pa... Inna vandi otra nee?
S: Auto... Share auto...
J: Thoo share auto va...
S: Appadi korachu eda podadheenga. Unga mela total feelings nga, neruppu mela sathiyama...
J: Neruppu nu sonna thaan nyabagam vardhu, Kannu dham beedi etha pudippiya...
S: Cha cha, andha bad habits laan kadayaadhu...
J: Cha waste ba nee...
S: Naan waste a irukkalam, aana haste a decision edukkaadheenga...
J: Indha maari dialogue vittu nenjaya soriyariyepa...
S: Karpu god ram oda wife sita mela promise, en love no galeej and tremendous...
J: Cha, indha kosu tholla thaanga mudiyala pa...
S: Aan chellam mat use pannriya...
J: Dei unna thaan da sonnen...
S: Last and final time, kenji ketkaren... Emma, Ela, Jaya, Vardhaane ennoda...
J: Dei kulla sekara, ingendhu joot vidu, illa unna naalu kummu arai En sanga kaarana kudukka solluven...
S: OK saari. Next meet pannren... Vartaa....

And that is how the short love story between Jaya and Sekar ended...

Supporting Cast
dhil shan = Tilakaratne Dilshan
mothama arali tharen = Muthiah Muralitharan
la set malliga = Lasith Malinga
Thoo share = Thilan Thushara
Kannu dham bee = Thillina Kandamby
jaya soriya = Sanath Jayasuriya
Karpu god ra = Chamara Kappugedera
ej and tremendous = Ajantha Mendis
Aan chellam mat use = Angelo Mathews
ma, Ela, Jaya, Vardhaane = Mahela Jayawardane
kulla sekara = Nuwan Kulashekara
kummu arai En sanga kaarana = Kumara Sangakkara, the captain