Tuesday, April 28, 2009

Top 10 new advertising slots in IPL

DLF Maximum. Citi Moment of Success. Etc. Etc. The IPL organizers are getting queries from new advertisers increasingly for more ad slots. So they have decided to take every inch of space available on the ground, on the players' bodies and in the spectator area to create the following 10 new brand associations -

  • Colgate smile - Players who have hit a 4 or a 6 or a 50, or bowlers who have taken a wicket need to smile with all their teeth; Such a moment is called a Colgate smileeeeeeeee; If a player does not smile or he does not brush his teeth before the match, he is fined 20% of his match fee.
  • VIP underwear knockout - Since every other part of the player's attire is taken, all teams will introduce a Superman-type dress code where the underwear would be worn over the trousers; Bowlers get bonus points for hitting that area, and such a delivery is called a VIP knockout ball.
  • New York Mutual Life Insurance - Whenever the balls goes to the cover region, the commentator claims that it was 'absorbed' by the NYML cover. Future regions on the ground include Veet fine leg etc.
  • Jet Frequent Flier - The bowler who gives the maximum number of DLF maximums is called the Jet Frequent Flier...
  • Kellogs Breakfast - Every time a break ends before the 1st ball of the next over starts, such sympathetic breaks are brought to you by Kellogs Break'fast'
  • Kiwi polish ball - The shiny new white ball will be branded as "brought to you by Kiwi polish" with the black bird image; if the Newzealanders take offence, they will be asked to shine all balls using natural means.
  • Sony Music Bhangra Special appeal - Bowlers and fielders who raise an appeal for a dismissal have to instantly break into a Bhangra number (both hands pointing towards the sky) with constant shouting and dancing; umpire would be giving out only if he is impressed with the dance.
  • Tata Steel helmet - A "T" symbol painted on the batsman's helmet grill, if he does not wear a helmet, the symbol will be painted on his nose; If the ball passes through the grill and breaks the player's nose, player says Tata / Bye Bye to his IPL.
  • Five Star Fruit & Nut - Bollywood stars who are being shown on TV whenever their team is playing - The players of the star's team are total fruits while the star is a complete nut.
  • Dev D Extra Inning - For the 'Emotional Atyachaar' song...In honor of what Mr. Samir Kochar and Arun Lal commit every day.
Any more such innovative brand associations, please use the comments section...
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